Future of RTB and Digital Advertising – A Marketer’s Guide to Real-Time Advertising

Future of RTB and Digital Advertising – A Marketer’s Guide to Real-Time Advertising

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(6/6) http://www.infectiousmedia.com – Infectious Media asked experts to take a longer term view of the digital display space and real-time bidding (RTB), and predict what the next wave of innovations might look like:

“The surveys and online research we are currently seeing will help move branding budgets to RTB” – Joel Christie, Online Marketing Controller, Sky

“The next wave of innovations in RTB is coming from smart pipes which will increase the amount of data that can be transferred real-time” – Jay Stevens, The Rubicon Project

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