Email Marketing Tutorial | Email Marketing Foundations | Email Marketing Training
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In this video, Matt Bailey covers the basic terminology of Email Marketing. What is the true definition of “spam”? What about “batch & blast”? Or “click-through rate”? Matt is here to demystify these terms and more as he works through the basic terminology of Email Marketing. Gain an understanding of these common terms, and learn how these terms relate to each other so you can communicate clearly and efficiently with your team and clients.
At the end of this video you will be able to:
Define key terms related to email marketing
Give examples of how companies grow their email list
Illustrate how email servers play a role in delivering email messages
Differentiate between opt-ins, opt-outs, and unsubscribes
Compare email-specific metrics such as open rate and click-through rate.
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