Digital Marketing Weekly #16 – Track Video Performance, Target the Best SM Networks, and SEO Tips!

Digital Marketing Weekly #16 – Track Video Performance, Target the Best SM Networks, and SEO Tips!

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Transcript:

“Hi guys, Tom here from Noble Samurai with another edition of Digital Marketing Weekly. Each week, DMW gives you a quick summary of the biggest and most important news that impacts you and your business, in the fast moving worlds of Video Marketing, SEO and Social Media!

This week we’ll be looking at:

What You Need to Know About Measuring Social Video Views

Are You Targeting The Most Popular Social Networks In Your Country?

Are Broken Links Hurting Your SEO Rankings?

Alright, let’s get stuck into it…

What You Need to Know About Measuring Social Video Views

With Facebook’s recent announcement that their “biggest focus continues to be putting video first” it is becoming more and more important to track
how your videos are performing across all the various Social Networks.

The simplest way to do this is to measure the number of times a video’s been viewed. But how do you do that when each network has its own interpretation of what constitutes a video “view”?

The great team behind the popular Buffer.com service have crunched the numbers, and have decoded the confusing definition of what constitutes a video “view” for all the major Social Media Networks:

Periscope and Snapchat count a view as soon as the video is opened or played For Facebook, Twitter and Instagram a view is classified as anything over 3 seconds

Whilst YouTube only count a video view once the viewer reaches the 30 second mark

So a huge mistake that most people make is to incorrectly assume that a video that has a high number of views on Facebook is performing well. You may find that when you dive further into the stats that the majority of viewers only watch the first 10 seconds. Clearly, using the view count as a way to measure a video’s success can be misleading.

So the key takeaway from all of this is that it’s important to know how each network measures a “view”, use the view count as a quick filter when reviewing your videos, and then review the video metrics in more detail.

To learn how to access all of the video metrics available on each Social Network, check out the link to the Buffer blog post in the description below.

Are You Targeting The Most Popular Social Networks In Your Country?

When most people hear the words “Social Network”, they immediately think of Facebook – and it makes sense as it’s the world’s most popular network. But did you know that in the US the second most popular network is now Instagram?

And there are other Social Networks beating Facebook in China and Russia? In Russia, VKonkate (VK) is the most popular social network, and in China the top network is Qzone!

In Australia and Canada Facebook is still number 1, but Reddit is the second most popular network and in India the number 2 spot goes to LinkedIn.

So before you make your next Facebook or Twitter post, check out the links in the description below to see the full map you might find that there are other social networks you should be targeting in your social marketing plan!

Are Broken Links Hurting Your SEO Rankings?

Broken links on your website are not only bad for user experience, they’ll also hurt your SEO according to an article on VerticalMeasures.com this week. Google’s web crawlers travel from link to link, and report back to Google when they find a broken link.

If users encounter broken links, it’s going to lead to a high bounce rate (which is a critical factor in your search engine rankings), and is going to negatively impact your SEO.

There are 2 main types of links that you need to monitor:

Outbound links that take a visitor from your site to another website.
Inbound links that link to pages within your website.

Where possible, you want to update the links to work, instead of removing the content they were pointing to. This helps to prevent opening a can of worms, and breaking even more links when you remove pages.

Another solution is to use a 301 redirect, which safely redirects any traffic that hits the broken link, and pushes them to the correct URL.

Ok, so that’s what’s been happening this week in the world of Video Marketing, SEO and Social Media…

If you’re not already subscribed, then make sure you click the link in the description and subscribe to DMW right now, so that next week you’ll get the inside scoop on the latest developments to keep you and your business on the leading edge of digital marketing.”

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