Digital Marketing| User Experience (UX)
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Aubergine is a team of inspired and creative graphic and web designers with over 25 years of experience in creating and managing the marketing and promotion of businesses in the UK and the world over. From logo design, branding and marketing collateral to brochure, packaging design and full digital and responsive website design, Aubergine will give your business the creative edge to stand out.
Websites and Web applications have become progressively more complex as our industry’s technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience.
But regardless of how much has changed in the production process, a website’s success still hinges on just one thing: how users perceive it. “Does this website give me value? Is it easy to use? Is it pleasant to use?” These are the questions that run through the minds of visitors as they interact with our products, and they form the basis of their decisions on whether to become regular users.
User experience design is all about striving to make them answer “Yes” to all of those questions. This guide aims to familiarize you with the professional discipline of UX design in the context of Web-based systems such as websites and applications.
3aaa is an outstanding training provider of Apprenticeships in England, specialising in the delivery of Professional Services Apprenticeships such as Technology, Web and Social Media, Digital Marketing, Accountancy, Financial Services and Business Administration. We are a national company offering a personalised, local service in over 40 locations across England as we look to change the lives of young people through our work with local employers recruiting apprentices and helping these young people to find a pathway into the career of their dreams. We currently boast a number of the country’s top employers as our partners such as HP, Ocado, Aldi, Tax Assist and Computacenter.
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