Digital Marketing Tips: Top 3 Qualities Of A Digital Marketing Leader
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Digital Agency Leeds | Digital Marketing Yorkshire | Khemeia Consulting – Yorkshire’s Innovation Agency
60 SECOND TIP: Top 3 Qualities Of A Digital Marketing Leader
So you’re looking for your digital marketing leader. But what do they look like?
Quite often you should be looking for the ‘intangibles’ – that is qualities you can’t measure or put on paper. By the intangibles we mean things like determination, heart, tenacity etc. These are things that are not visible to the naked eye but are non negotiable when it comes to being a digital marketing leader.
Quality 1: Innovative
Innovation is a popular word right now but not many can articulate what they really mean. To us, innovative is someone who challenges traditions, pushes boundaries and dares to be different.
Quality 2: Fearless
It’s all well and good saying you want to be innovative. You need the balls to back it up.
Being innovative requires courage – not the traditional mentality of, “But we’ve always done it this way.” Leaders have courage.
Quality 3: Consistency
Greatness cannot be achieved with inconsistency. You could have the best and brightest leader in the world, but if they are inconsistent then you are screwed.
Consistency is one of the hallmarks of a true leader. That means they get things done regardless of how they feel or circumstances. They remain constant.
Today’s 60 Second Tip was brought to you by Haroon Rashid (Head of Digital Marketing, Khemeia Consulting).