Digital Marketing Tip #3 – Focus On Conversions
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Todays tip is a big one. Forget about vanity metrics – in other words, metrics that mean nothing, but can be a distraction for people who focus on social media or digital marketing in general.
What is most important is conversions. So the other metrics may matter, but only if you can link them to a conversion at a later date.
Look at your conversions first, and then do what you can to enhance them. EG: Improve your landing pages, your offers, your copywriting, your calls to action.
Everything else is to facilitate your online conversions.