Digital Marketing Tip #2 – Measuring The Effectiveness Of Branding
Posted by on / 0 Comments
In this digital marketing tip, Ryan covers two ways to measure the effectiveness of your branding adspend.
#1 AdWords and Bing Ads branded campaign. Setting up a narrowly targeted search branded campaign will measure the branded searches of your brand in search engines. Brand strength and branded searches are correlated.
#2 Direct traffic levels as measured by Google Analytics is another correlated metric to brand strength. The more direct traffic, the stronger your brand.
To learn more about Ryan McDonald and Shade Digital visit https://shadedigital.com