Digital Marketing Strategy Tips – Start Thinking About Mobile For Your Business
Shanelle Newton Clapham is a Digital Marketing Strategist from Parachute Digital in Sydney, Australia. In this video Shanelle provides tips and advice to businesses about how to plan for the digital future by starting to think about and plan for mobile in their online marketing strategies.
Mobile penetration in Australia is very high with 46% of Australians owning a smartphone and 8.5% owning a tablet computer – these are expected to rise fast with 33% tablet ownership by 2015.
Mobile marketing is important because online users’ expectations are changing and if you don’t have a mobile website or mobile touchpoints for your business, you could be in trouble.