Digital Marketing Overview

Digital Marketing Overview

Posted by on / 0 Comments




Digital Marketing is one of several Aspects of Marketing discussed in the SMstudy® Guide series.

The processes associated with establishing a Digital Marketing Strategy include gaining an understanding of the specific targets that this Aspect of Marketing must achieve in order to contribute to the successful attainment of overall marketing objectives; recognizing and evaluating the various digital marketing channels and options that digital media offers; building or acquiring the needed expertise and establishing a strong digital presence; optimizing each of these channels to ensure maximum reach; building good customer relationships; and establishing and protecting a strong reputation in the chosen markets.

Leave a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>