Digital Marketing in the Age of Influencers | SXSW Convergence 2016
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Consumers are increasingly craving relatable content to guide their purchases, and they look to social media and digital creators for their inspiration. A retailer’s relationship with those content creators, who have the power to reach consumers and make real connections, is a crucial part of getting their message heard by the right audience. rewardStyle President and Co-Founder, Amber Venz Box, will highlight how the landscape of digital influence has evolved over the years becoming a pillar in key marketing strategies that shape consumer engagement and brand loyalty.
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