Digital Marketing Happy Hour – The New Success Metric Mix
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Amie Sele, Digital Advertising Analyst, shares with dealers how to think beyond email leads to get a truer picture of digital marketing success. One short, smart digital marketing tip a week-on the house!
Correction: In this video, Amie states “30% of users who go to hours and directions are just as likely if not more to visit the dealership”.
The actual statistic from our Cobalt data is: “(all) shoppers who visit H&D pages are up to 30% more likely to visit the dealership than someone who submits a lead.”