Digital Marketing for Startups
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Digital Marketing for Startups with Tom Mulliez: http://trafficandleadspodcast.com/digital-marketing-for-startups/
This is season 2 of the Traffic and Leads Podcast. In this episode, online marketing expert One-Click Lindsey hosts Tom Mulliez. Traffic and Leads Podcast serves one purpose, and it’s all for your benefit, letting you know what is and what isn’t working when it comes to online marketing. The special guest, Tom Mulliez shares tips on digital marketing for startups. He is an entrepreneur, the visionary behind, founder and CEO of iTrekkers. Having launched the company in 2014, he cites his experience as horrendous and what probably drove him to be good at it. iTrekkers is a company more focused on the adventures of outdoors, such as camping, fishing, hiking, and paddling.
Tom Mulliez advises those with the intentions of launching their company to first have an understanding of the Google Analytics. Because of the horrendous experience he had, he took a crash course on the online marketing platforms available, and that turned out to be a boost for his company. Identifying the right partners for you prior to launching is important as it plays a key role in the success of the launch. Digital marketing for startups is easy with the right tools and knowledge. He believes that a hands-on approach is cheaper and more fruitful from his experience, and that’s the reason why he got knowledgeable on online marketing.
”Traction: How Any Startup Can Achieve Explosive Customer Growth.” Is a book available on Amazon, and it helped Tom Mulliez with his online marketing. In the podcast, he reveals the book helped him see that online marketing was just among the many opportunities that come with understanding the digital world. He advises startups to test different digital marketing for startups, and focus on not just the digital but also the non-digital. Biases can hold one back but businesses can avoid this. In the podcast, he gives more on what works and how to maneuver the digital world.