Digital Marketing – Branding and How to Define Your Values for Social Businesses – Lesson 2

Digital Marketing – Branding and How to Define Your Values for Social Businesses – Lesson 2

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In this digital marketing and planning video, Yume’s 3 minute lesson on branding; how to define your values, what is the 80/20 rule or Pareto’s Principle, and how to use this concept in developing marketing strategies for Responsible Businesses, Corporate Social Responsibility, Diversity and Inclusion-focused entrepreneurs, startups and businesses.

0:05 Introduction, Yume
0:50 Definition of branding, define your values and target audience
1:27 Core Values (example)
1:38 Define Target Audience (example)
2:01 Review 80/20 Rule or Pareto’s Principle, How it helps your brand, targeting
2:50 Share comments, feedback. Get downloads, Like, share, subscribe!

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