Digital Marketing and Privacy Concerns – Use The Tech: Don’t Be Creepy

Digital Marketing and Privacy Concerns – Use The Tech: Don’t Be Creepy

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Jim Sterne, Chair of the DAA Board & eMetrics Summit Founder calls for marketers to take advantage of data and technology to improve their marketing programs and provide better service to customers. However, Jim warns that it can be a thin line between providing a service and “being creepy!” Jim offers sage advice on how to ensure that your marketing efforts enhance the customer experience without crossing the established boundaries of personal space and privacy.

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