Context Marketing & Digital Transformation: Rebecca Lieb interviewed by Howard Beader (Part 2)
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Hear from Rebecca Lieb, Altimeter analyst and Howard Beader, SDL on how to create brand advocates in the new digital era. Learn from top brands as they shift their strategies to going beyond personalization and moving rapidly towards contextualization.
Adapt your approach by delivering relevant information at the right time, on the right channel and in the right language. Watch now to get inspiration for your 2015 initiatives. #1 tip, create value for your customers and turn them into advocates!