BuzzCast: Content Marketing Tips & Tricks
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Content. It’s the currency of the web. It’s not just writing for writing’s sake, it’s ensuring that you stay visible in all digital mediums of the Internet. No pressure!
Content is not only writing blogs, email and social media posts. It’s also writing for your web pages, adding calls-to-action, and creating downloadable content that can help you to be known as the subject matter expert in your field – the person people go to for answers and help with their needs. It affects your search engine rankings, your clicks back to your website, how your clients view and see you when they get to your website, as well as communicating out relevant messages.
So, how do you do it? What is relevant? How do you get your audience to be engaged, to click, to do what you want them to do?
Join us for this BuzzCast to learn:
Text vs. images and video – when to use each
How to ensure your content is engaging and effective
Where to find great content to reuse, and how to curate properly
How to use an editorial calendar and battle writer’s block
It doesn’t have to be hard, it just needs to be effective. Learn the ways to do it from Dave Meyer and Michelle Hanson of BizzyWeb – two people who do it every day (and have for longer than they want to admit)!