B2B Marketing Tips from Toshiba Telecommunications Part I
Posted by on / 0 Comments
BRANDInsider Episode 33
Gail Miller, Director of Marketing for Toshiba Telecommunications Division, shares her expertise and insight into the world of B2B marketing in our latest BRANDInsider episodes. As the director of marketing for Toshiba Telecom division, Gail is responsible for multiple aspects of marketing, public relations and advertising.
Part I: In this five-part series Gail kicks off part one as she shares her role at Toshiba and the products they market , differences in strategies for B2B and B2C buyers, and how B2B companies can use B2C style strategies.