Awkward Marketing – Marketing From the FUTURE: Success In 2018 And Beyond (Episode 14)

Awkward Marketing – Marketing From the FUTURE: Success In 2018 And Beyond (Episode 14)

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My future self and your future self met up for space age coffee and we have a message for you! I’m coming to you LIVE from 2018 to talk about the hottest biz and marketing tips you haven’t even HEARD of yet, with a word from FUTURE YOU 😉 Be the FIRST to know. (Or the last? Since future you is already wise to what’s up.)

Feeling impatient to know what lies ahead in 2018 and beyond? It all boils down to this:

1. Your future self called. She wants you to blog more. After all, as 2017 RKA always says, “The content you create today is a gift you give your future self.”

2. As markets get more saturated and the online business world grows, relationships are going to be more important than ever. Paul Zelizer talks about this all the time (in 2017 AND 2018). It’s all about being a “steady loving presence in the marketplace.”

3. Build your authority on your OWN platform (meaning, your website). Social media is a fabulous tool for building relationships and marketing yourself but, as 2018 RKA shares with us in this vid, those networks are going to CHANGE and KEEP CHANGING. Building your digital empire on someone else’s platform is risky business.

Shout out to Allison Crow for inspiring the future me to come back and talk to y’all today.

ABOUT THE SHOW: Awkward Marketing is a weekly show, hosted by Rachael Kay Albers, blending bite-sized small business advice with storytelling and comedy for entrepreneurs who want to create a meaningful presence online.

ABOUT THE HOST: Rachael Kay Albers is a marketer who hates marketing (of the sleazy variety, that is). She runs RKA ink, a web design and digital marketing studio for thought leaders and visionary entrepreneurs. Her secret sauce is helping small businesses stand out online WITHOUT selling their soul or playing the manipulation game. Originally from Chicago, Rachael founded RKA ink in 2009 while living and working as a “digital nomad,” setting up shop in Chiapas, Mexico and coding her way around the world (from Mexico to Germany to Kenya to Spain and back again.)

Today, Rachael is back outside the Windy City with her husband, two dogs, and a bunch of old computer cords they’re too afraid to throw away. When she’s not crafting beautiful, unforgettable brands for her clients, Rachael is available for speaking engagements and offers entertaining, energizing live workshops on marketing, branding, and small business. Learn more at

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