Australian Digital Marketing and Search Engine Optimisation Services.
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What Makes a great Digital Marketing experience!
You know, it comes down to:
1. does your website have an inviting page structure, or
2. does it have great written sales copy or
3. are there problems going on offline with your sales conversion or undertrained staff, or
4. a lack of a great offline sales script.
Over the last 5 years, we’ve been very successful spotting all the weak spots in dozens of businesses and strengthening them to ensure that all parts are working together fluidly to ensure maximum revenue.
So, here it is, the SEO buyer’s guide
Number one on the list…look out for cookie-cutter search engine optimization firms. That’s any company using blanket prices and very low prices, say 9 or 9 a month. They just don’t understand business very well. You know, there are no 2 businesses alike and each business has its’ own set of financial goals they’d like to achieve. A local business trying to capture a local metropolitan market would NEVER be charged as much as a national company going after a global market.
Stop and think about it: there’s absolutely no way that you could believe that someone could earn your business an extra k or million dollars a month in revenue by charging 5 a week
That’s actually less than what a part time employee at McDonald’s would earn.
And, on to Number 2… Make sure they’ve had success in ranking difficult revenue-producing keywords. In the area you live in, it’s very difficult to tell who the best barber is, or the best financial advisor, or even the best insurance agent, because everyone has their own opinion.
But the greatest part about search engine optimization is Google actually tells us who the best firms are in your particular area. If you’ll notice the example I have up, all you’ll need to do is type in your city and the word SEO behind it. I’m using Perth as the example, but if you lived in Sydney, then you would type in Sydney SEO. I think you have the point. Every search engine optimisation company fights tooth and nail to make sure they’re on this particular page to show everyone that they’re the best at what they do.
The very second thing that you’re going to want to look at is multiple listings, the top 10 in your area.
We want to make sure that they’re not one-hit wonders. And, if you’ll notice in one of the cities that we service, which is Perth….
We have multiple upon multiple listings on page 1. And, you’ll have to ask yourself, if they’re losing a battle this bad in their own area, what makes you think that they’re going to get in the trenches and win one for you.
Multiple listings on page 1 for any metropolitan area solidifies that a company knows search engine optimization and can fight for very difficult revenue-producing keywords and can dominate your competition.
Onto number 3…just because someone works around computers, doesn’t mean they know search engine optimisation. Don’t make the mistake thinking that a web designer or someone that’s in information technology or anyone that works on computers or software knows anything about search engine optimisation.
I’ve worked with many different CEO’s and business owners and tried to explain to them exactly the formula of what they need to do to get their website turned around. And, they always want to take it back to their web development team or their IT.
What they want, is to keep their job security and don’t want to let you know they have no clue how to get it done. If they did, your website would already be producing the revenue and already be ranked very highly in getting the organic traffic that you desire.
Web designing is a great talent but a pretty looking website is not going to bring you traffic or revenue. Web designers are no more than architects. Just because someone builds a hospital doesn’t necessarily mean it’s the same person you want doing surgery on the patients. “Trust me, one I can do extremely well, the other is ridiculous to even suggest”
Almost all web design today has come down to push button installation…so ask yourself: does that qualify them as being revenue-generating experts?
On to number 4, make sure that search engine optimization or internet marketing or business consulting is their full time profession.
Last but not least, number 5..make sure that none of the work done on your website is outsourced to a 3rd party. Make sure that an actual employee of their company is going to be doing the SEO on your website. http://www.serpspro.com.au