A Director Level Guide to Search Marketing for Healthcare & Pharmaceutical Businesses

A Director Level Guide to Search Marketing for Healthcare & Pharmaceutical Businesses

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This is a brief summary of some of the key research findings that are contained within our full white paper. The paper is aimed at helping senior marketers within pharmaceutical and healthcare organisations get up to speed on all the different aspects of search engine marketing. The author, Damon Lightley, explains why you should be optimising all your digital assets including video clips, images, clinical papers, tweets and not just web pages. The paper also includes some useful stats on how online search is being used by both consumers and physicians, the topics they are seeking information about and also details which groups of individuals are using their mobile phones to seek out healthcare related information on the Web. You can obtain a copy of the white paper as a PDF, Kindle or iPhone-iPad download at:
http://www.geneticdigital.co.uk/white-papers/

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