5 Tips on Customer Development

5 Tips on Customer Development

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* Spent 9 months doing research when ContentMaketer.io pivoted to Mailshake
* Do customer research and development before you build your product
* Read your competitors reviews
* Talk to leaders in the industry
* Talk to the customers of competitors
* Figure out your positioning
* Create a landing page and drive paid traffic to validate positioning
(Hiten Shah did a great job of this with his new product Docsend.com

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Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 14 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies.

Sujan contributes weekly columns for Inc, Forbes, and Entrepreneur. He is also a prolific public speaker, delivering keynotes at events like Inbound, Advocamp, and Growth Marketing Conference.

Find Sujan here:
Web Profits (we help companies grow): https://webprofits.agency/
Pick.co (Schedule meetings without the back and forth): https://www.pick.co/
Linktexting.com (convert desktop traffic into mobile app downloads): https://www.linktexting.com/
Mailshake.com (email outreach for sales/marketers): https://mailshake.com/
Personal Blog: https://sujanpatel.com

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