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China Digital Marketing Advice – Avoid Machine Translation for Your Travel Reservation Software

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If your travel reservation system is in English, and you want to reach your Chinese speaking clients by translating your booking system into Chinese by a machine translator such as Google Translation Service, there is a danger that some important words are mis-translated. In this video, I am demonstrating how the month names are translated...

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Introducing the Starbucks Digital Coffee Passport

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The Starbucks Coffee Passport has for years been a beloved tasting guide for Starbucks partners (employees.) The Passport is now available digitally to all coffee lovers around the world. It is a convenient and easy-to-use web app that lets you explore, record, and expand your coffee experiences. Watch this video to learn more about the...

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