2 Types (Categories) Of Email Marketing | Digital Marketing Strategy Ep. #011

2 Types (Categories) Of Email Marketing | Digital Marketing Strategy Ep. #011

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2 Types (Categories) Of Email Marketing | Digital Marketing Strategy Ep. #011

2 Types (Categories) Of Email Marketing | Digital Marketing Strategy Ep. #011

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In Episode #011 of Digital Marketing Strategy Podcast, Digital Pratik is going to discuss the 2 types of email marketing.

Email can be categorised into different types:

Transactional Emails or Autoresponders: Transactional emails are usually triggered based on a customer’s action with a company. Transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails and email receipts. The primary purpose of a transactional email is to acknowledge an action of a visitor on the website that has triggered it. As per the latest numbers, transactional emails have a higher open rates (51.3% compared to 36.6% for email newsletters). Because of this, transactional emails are an opportunity to engage customers & build the email relationship & trust with customers or subscribers. This in the long run will help the business to cross-sell or up-sell products or services.

Direct Emails or Broadcasts or Newsletters: This is an email where in a business is trying to communicate a promotional content via its email. Eg: An update regarding some product launch. This can be done by 2 methods which we can categorize as Legit Marketing (Permission based) or Illegit Marketing (Spamming).

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Credits for the audio in the background for intro and outdo of this podcast:

Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music provided by Audio Library https://youtu.be/MkNeIUgNPQ8

2 Types (Categories) Of Email Marketing | Digital Marketing Strategy Ep. #011

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