02-Scarcity part 1 – Marketing Principles A-Z, 21 Marketing Tips & Techniques
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If you like to watch the complete course click below:
Deprival super reaction tendency or Scarcity :
A very powerful cognitive bias which we are going to learn during this lecture. Scarcity is very common in marketing. There isn’t any limit in this bias and you can go crazy on it. During this lecture and also on exercises at the end of this section we will take a look at many successful business that are using scarcity in their marketing, business, stores, websites and social media.
We will learn this bias in two parts:
Scarcity & how to use
Most of the people in marketing and sale have no idea how to improve the power of scarcity bias by at least 6 times. Let’s start the first part.
Social & Digital Marketing – Cognitive biases
by Pouya Eti